---
title: "UTM tracking parameters"
description: "Track campaign source, medium, and name with standard UTM query parameters — no extra setup required."
source: "https://xpmetric.com/docs/utm-tracking"
---
XPmetric reads standard UTM query parameters on every pageview automatically. No script configuration required.

## Supported parameters

| Parameter | Stored as | Example |
|-----------|-----------|---------|
| `utm_source` | Traffic source | `newsletter` |
| `utm_medium` | Medium | `email` |
| `utm_campaign` | Campaign name | `launch-week` |
| `utm_term` | Term (optional) | `analytics` |
| `utm_content` | Content variant (optional) | `hero-cta` |

Example URL:

```
https://yoursite.com/pricing?utm_source=twitter&utm_medium=social&utm_campaign=launch
```

## Where to see UTMs

- **Channels** card on your site dashboard — classifies traffic into Paid, Organic Social, Email, etc., using UTMs plus referrer heuristics
- **Campaign** tab — ranks `utm_campaign` values
- **Revenue breakdown** — when payments are attributed, see which campaigns drove revenue

## Tips

- Use consistent `utm_source` spelling (`twitter`, not `Twitter` and `tw`).
- UTMs on landing URLs are captured on the first pageview of the session.
- Historical pageviews with UTMs classify retroactively — no backfill needed.

## Related

- [Custom goals](/docs/custom-goals) — track conversions from specific campaigns
- [Stripe attribution](/docs/revenue/stripe-checkout) — tie payments back to first-touch UTMs