✦Web analytics for indie hackers

Analytics that celebrate your wins.

Traffic, goals and Stripe or Polar revenue in one dashboard. First visitor, first sale, $100 MRR: every milestone becomes a card you can post on X.

14-day free trial · No credit card · then from $7/mo

Try the sample walkthroughLive demoHow it works

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✓ Replaces Google Analytics✓ GA4 history import on Growth✓ Cookieless tracking by default

Everyanalyticsdashboardlooksthesame.

Yoursdoesn'thaveto.

Thisonecelebratesyourwins.

XPmetric is a complete analytics platform built around your wins. Every visitor earns your site XP and every site levels up. Your first sale and your first $100 MRR become cards you can post on X. Your dashboard becomes something worth opening.

+500 XP14-day streakCentury ClubLVL 8+$29
Interactive demo

See your data come alive.

Preview the analytics · scroll to play ↓

See your data come alive.

Not a boring table. A living character sheet for your site.

xpmetric.com/demo

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Start free trialExplore full demo →Sample walkthrough

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14-day free trial · No credit card · then from $7/mo

Every site, one screen

All your sites on one screen. See which one is winning.

Every site gets its own level, streak and XP bar, right next to live visitors and this month's revenue. Open the dashboard and you know which project is pulling ahead before you click anything.

Growth plan. Starter and the free trial track one site.

Illustrative dataLast 30 days
B

Buildcove

buildcove.io

12.4k visitors·$1,284 revenue

Now
7
Today

412

134 days
Lv 861,200 / 115,000 XP

53,800 XP to Lv 9

M

Mossline

mossline.app

4.1k visitors·$380 revenue

Now
2
Today

96

41 days
Lv 612,900 / 45,000 XP

32,100 XP to Lv 7

Q

Quietbench

quietbench.dev

2.8k visitors

Now
1
Today

63

19 days
Lv 522,100 / 30,000 XP

7,900 XP to Lv 6

F

Fernpost

fernpost.io

1.9k visitors·$96 revenue

Now
0
Today

48

12 days
Lv 49,400 / 35,000 XP

25,600 XP to Lv 5

T

Tallyhatch

tallyhatch.com

640 visitors

Now
0
Today

14

5 days
Lv 32,350 / 10,000 XP

7,650 XP to Lv 4

O

Orbitnest

orbitnest.app

210 visitors

Now
0
Today

6

2 days
Lv 21,800 / 4,000 XP

2,200 XP to Lv 3

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The Tools

Break the mold

Stop relying on boring spreadsheets. Real analytics and revenue, with every milestone called out the moment you hit it.

01Analytics

09 tools
⚡

Real-Time Dashboard

Watch visitors arrive. Live. No delay.

🎯

Conversion Goals

Turn any custom event into a tracked goal with a live conversion rate.

💵

Revenue & MRR

Connect Stripe for per-payment revenue on your charts (net of refunds), plus MRR growth and revenue milestones.

🤖

Bot & AI Crawler Traffic

See ChatGPT, Googlebot, GPTBot, and training crawlers, with the pages they hit and bot 404 opportunities.

🗂️

Multi-Site Portfolio

Every site you run on one screen, each with its own level, streak, XP bar, live visitors and revenue. Compare them on one timeline. (Growth plan)

📥

Google Analytics Import

On paid Growth, bring up to two years of GA4 history into XPmetric with milestones backdated to their original dates.

🍪

Your Call On Cookies

Cookieless by default. Flip on cookie mode per site for full cross-day visitor journeys, with consent where required.

🔌

MCP for Your AI Tools

Claude, Cursor, or any MCP client can pull your traffic and revenue, and build goals and funnels in your editor.

🪶

Lightweight tracking script

A small deferred script sends pageviews to XPmetric.

02Game

04 tools
🎮

XP & Levels

Every pageview earns XP. Every session levels up your site.

🎭

Founder Character & Sparks

All your sites feed one founder character. Earn Sparks, equip gear, buy a Streak Shield or Double-XP Weekend.

🏆

62 Milestones

Wins across traffic, revenue, streaks, bots, site health, and geography. Collect them all.

🃏

Shareable Cards

Milestone and recap cards built to pop on X timelines. Every win = free marketing.

03Growth

03 tools
📣

X Mention Tracking

See who's tweeting your domain, with author avatars pinned right on your traffic chart. (Growth plan)

📺

YouTube Channel Reports

Connect your channel read-only to see views, watch time, subscribers and top videos as YouTube Analytics reports them. Optionally link a video to a UTM campaign on your site.

NewHow it works

📬

Recaps & Digests

Shareable weekly recap cards and daily email digests land in your inbox automatically.

Wall of wins

Your Milestones. Your Story.

62 milestones across traffic, revenue, streaks, bots, site health, and geography. Including Stripe-verified MRR milestones.

Bronze

First Blood

Your very first visitor landed.

+100 XP
Silver

Century Club

100 total visitors. The journey begins.

+500 XP
Gold

Viral Moment

10× your daily average in a single day.

+2,000 XP
Gold

First Dollar

Your first dollar of MRR.

+2,500 XP
Legendary

Six Figures

$100,000 MRR. You made it.

+100,000 XP

+ 53 more milestones to unlock

The Tutorial

Start in 60 Seconds

Three steps from zero to your first win.

01

Add one script tag

Paste a single line into your site's HTML. No framework required, no build step, no config.

<script defer src="https://xpmetric.com/p.js"
data-site="YOUR_TOKEN"></script>
02

Watch XP flow in

Every visitor, referral, and milestone earns XP in real time. Your site levels up automatically.

03

Share your wins

Every milestone gets a share card. One click to post on X. Free marketing for every win.

Start free trial

14-day free trial · No credit card · then from $7/mo

Choose Your Path

Simple, transparent pricing

Pick a plan. Upgrade, downgrade, or cancel anytime.

From $7 USD/month for 10K monthly events. 14-day free trial · No credit card.

10K
10K100K200K500K1M10M+

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⚡

Starter

For solo founders & indie hackers

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  • Web analytics dashboard
  • XP, levels & milestones
  • Shareable milestone cards
  • 1 website
  • 2 years data retention
  • Bot & AI crawler traffic
  • MCP server for AI agents
  • Up to 30 websites (Growth only)
  • X mention tracking on charts (Growth only)
  • GA4 historical import (Growth only)
Level 11,200 / 10,000 XP

your site levels up as it grows

Growth plan
🚀

Growth

For founders scaling across sites and integrations

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  • Everything in Starter
  • Up to 30 websites
  • X mention tracking on charts
  • GA4 historical import
Level 36,800 / 10,000 XP

your site levels up as it grows

Cookieless by defaultLightweight tracking scriptCancel Anytime
Full pricing details & billing FAQ →
Quests & Answers

Before you ask

Does XPmetric replace Google Analytics?
Yes. XPmetric is a standalone analytics platform. Add one script tag, remove GA4, and bring up to two years of GA4 history with a paid Growth plan.
How many sites can I track?
Starter and the free trial cover one site. Growth covers up to 30, all on one dashboard where every site has its own level, streak and XP bar, plus a side-by-side comparison.
Do I need a cookie banner?
XPmetric's default tracker stores no identifier on a visitor's device, so it usually does not need a banner for XPmetric analytics alone. Your other tools and local rules may still require one. Optional cookie mode stores a first-party identifier and may require visitor consent; the site owner handles that consent.
What happens to my Google Analytics history?
On a paid Growth plan, import up to two years of GA4 history. XP, levels, and milestones are backdated to the real dates you crossed each milestone.
What happens after the 14-day trial?
Event collection pauses when the trial ends. Your dashboard and existing data stay accessible for 7 days while you choose a plan. Nothing is deleted until that grace period ends.
Is the game stuff optional?
Yes. The founder character, Sparks and shop are off for new accounts, and one switch in Settings turns them on. Site levels, milestones and streaks stay either way, on top of real-time traffic, revenue attribution, funnels and conversion goals.
Your move

Ready to play?

Find out which traffic turns into paying customers, and earn your first XP while you do.

Start free trial

14-day free trial · No credit card · then from $7/mo · Cancel anytime