Custom conversion goals

Track signups, clicks, and other conversions with window.xpmetric() custom events.

Conversion goals turn custom events into dashboard metrics — completion counts and conversion rate (CVR) — without extra schema setup.

1. Fire a custom event

After p.js is installed, call:

window.xpmetric('signup')

Examples:

// After successful signup API response
window.xpmetric('signup');

// Newsletter subscribe
window.xpmetric('newsletter_subscribe');

// Pricing CTA click (when action completes)
window.xpmetric('pricing_cta_click');

The event name is a free-form string. Use lowercase with underscores for consistency.

2. Create a goal in the dashboard

  1. Open your site dashboard.
  2. Find the Goals card and click Add goal.
  3. Pick a discovered event or enter the exact event name.
  4. Save.

XPmetric counts completions from ClickHouse event_type = 'custom' rows matching your event name. Goals are retroactive — history before you created the goal still counts.

Limits

  • Max 10 active goals per site
  • Event names must match exactly (case-sensitive)
  • Requires p.js on the page where the event fires

Verify

Fire the event on your site, wait for the next dashboard poll (~60s), and check the Goals card for a new completion.