Compare any range side by side

The period picker finally matches how you actually think about traffic.

Now, last 24 hours, week/month/year to date, and last 12 months sit next to the classics, each with a single-key shortcut when the menu is open. Long ranges can roll up by week or month instead of drowning you in daily noise.

Hit + Compare and the strip grows a muted prior value under every KPI while the chart overlays that window as a dashed series. Compare to the previous period, the same dates last year, or any custom range, then clear the chip when you're done.