Measure growth experiments from arrival to paid outcome

See what each growth experiment can prove, from search visibility through a measured arrival to an activated account and paid outcome.

Your site now has Growth evidence and Acquisition experiments views. Import search performance, crawl and index observations, Bing citation exports and fixed public prompt observations. Each source keeps its covered dates, retrieval time and coverage. Google Web totals include its AI features. Citations remain visibility evidence, while browser traffic and conversions appear separately.

Save a hypothesis, public landing pages, rollout, chart marker and attributable spend under one stable experiment key. Review Organic Search, AI referrals, owned campaigns, Direct arrivals and existing customers through the dashboard or MCP. Repeating an import or save preserves its identity.

Activation requires a newly created account and a server-confirmed first task within seven days of an eligible, consented landing in the same browser. Paid results use recorded payments and refunds. Returning accounts, missing consent and incomplete outcome windows stay visible, so a partial sample cannot masquerade as a finished result. Cost per activated user stays unavailable when its denominator is missing or zero.

Connect source access and your application's server milestones to populate these reports. Until then, missing evidence is labelled unavailable. The 30, 60 and 90 day reviews show the additional maturation each result needs.

Set up measurement through MCP, then open your site's Growth evidence view.